Luxury children’s boutique on Newbury Street is for sale
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Among the Newbury Street shops housed by nationally known retailers sits a one-of-a-kind boutique for children’s clothing and toys that was named for an entrepreneur, inventor, and engineer from Wisconsin.
And now the business could be yours.
After more than a decade in the Back Bay, Jane Seifert Curley, pictured, is selling Lester Harry’s, the business she named for her father.
“This is my love and has my signature on it,’’ said Seifert Curley, 46. “I don’t want to just close it. I don’t want to just shut the lights off.’’
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Seifert Curley said she decided it was time to sell Lester Harry’s for several reasons.
She recently assumed the creative direction of a California-based business established by her sister, who died in 2012 after battling cancer.
Her sister Annette Cook was the founder of Barefoot Dreams, a line of products for adults and children, including blankets, throws, and robes. Cook’s widower, Stan, asked Seifert Curley to come aboard to continue Cook’s vision and grow the company, she said.
“My brother-in-law said, ‘We really need you,’’’ said Seifert Curley. She added that she and her sister share “a similar aesthetic and eye.’’
Another factor was her move to Cape Cod with her husband and their three daughters.
Between her business and her sister’s, Seifert Curley said she found herself logging long hours commuting to Boston and Malibu, Calif.
“It was double trouble almost,’’ she said.
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Lester Harry’s sells products by Barefoot Dreams, pictured. The line has been featured on talk shows hosted by Oprah Winfrey and Ellen DeGeneres and is sold at retailers like Nordstrom, Giggle, and Zappos.com, according to its website.
The children of celebrities have also been spotted wearing the Barefoot Dreams line. The company website includes photos of Ben Affleck and Jennifer Garner’s daughter Seraphina, and Sarah Jessica Parker and Matthew Broderick’s twin daughters wearing items from the line.
Julia Roberts is also a fan, Seifert Curley said.
“She wears the stuff all the time,’’ she said.
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The face of the business that Seifert Curley is leaving behind is that of her father’s, pictured here as a baby. Lester Harry’s baby photo is featured on price tags at the store. His signature was also recreated for the store’s font from notes he made before he died, Seifert Curley said.
She added she decided to use her father’s signature as a font because he was constantly sketching in a notebook.
“He inspired me a lot,’’ Seifert Curley said.
Her father had seven US design patents and is credited for creating a brake system for General Motors, his daughter said.
Finding her father’s baby photo was inspirational, she said.
“It was an aha moment,’’she said.
The business first launched in 1997, and opened its first retail store in 1998 in Marblehead, where Seifert Curley lived for 21 years.
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In 2002, Seifert Curley moved into the pictured space on Newbury Street. She said the most memorable part of the move was meeting her future husband, Michael.
“He was my contractor,’’ she said. “He was really sweet and very cute. The bids were very close. I thought that I could look at him for three months.’’
The space was renovated for a second time in 2011, Seifert Curley said.
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Lester Harry’s offers clothing from newborn to size 14 for girls and boys. She also sells children’s shoes, toys, and baby supplies. The store has 1,100 square feet. There is also a 300-foot office space that is included in her lease, Seifert Curley said. She employs four people.
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Razan Brooker of Jamaica Plain said she started shopping at Lester Harry’s when she was pregnant with her daughter, who is now 13. The store was located in Marblehead at the time.
“I have lived all over the world, (traveled) to so many places, but never have I come across a store of such ‘great taste’ with merchandise collected from all parts of the world as well as locally,’’ Brooker said in an e-mail.
She called the store a “part of our lives and our daughter’s childhood.’’
“Jane is exceptional in her attention to details in every aspect of her business. The decor, the employees, the furniture lines, bath products, hair accessories (I still go crazy for those!). I bought ALL my baby needs and later my toddler.. young child.. and now 13 year old, at Lester Harry’s,’’ Brooker wrote.
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Seifert Curley said she’ll miss her customers.
“It’s a personal shopping experience and that’s the hardest thing to let go,’’ she said.
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The products in Lester Harry’s are not your usual children’s store items. Items listed for sale on the store’s website include cashmere pom pom hats for babies, faux fur coats, and mohair cardigans.
Seifert Curley said she takes pride in the children’s shoes that she sells. She said she tries to offer shoes that are “unique and special,’’ and carries lines like Ugg, pictured, Pepe, Naturino, Bloch, and others.
Shoes “are the hardest thing to figure out,’’ she said.
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By selling her business, Seifert Curley is offering the inventory, name, trademarks, logo, website, and store lease.
She did not have a point of sale system, but a new owner should introduce that to the business, Seifert Curley said.
She is not disclosing her asking price publicly.
People who are interested in learning more about the business are asked to contact Sarah Grossman at BayState Business Brokers.
“This is a personal sale,’’ Grossman said. “With Jane, she loves the store so much and it’s hard.’’
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Seifert Curley said that she wants to leave Lester Harry’s in “good hands.’’ She added that she’s willing to help the new owner as a consultant.
“It’s not like I’m doing this for the wrong reasons. I’m doing it for the right reasons,’’ she said.
“This is a lot. My heart and soul are here.’’
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Pictured are children’s mittens at Lester Harry’s. Seifert Curley said she’s had some celebrity customers in the past, including Gisele Bundchen and Dave Matthews.
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A girl’s coat hangs in the store.
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Boys clothes are on display.
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The checkout counter at Lester Harry’s.
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Another view of the store.
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Shoes are displayed at Lester Harry’s.
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