Starbucks to roll out nitro cold brew option in Boston this summer
The coffee company is adding two new drinks to its “cold bar” menu.
It’s almost summer and Starbucks is upping its cold-brew game with a nitro coffee option, rolling out in Boston and other major cities across the United States.
The coffee company announced its two new types of cold coffee on Tuesday—a Nitro Cold Brew and a Vanilla Sweet Cream Cold Brew—as part of its new “cold bar” menu.
The drinks will first appear in shops in Boston and other major cities like New York and Chicago before expanding to more than 500 company-operated stores by the end of summer.
Starbucks’s Nitro Cold Brew is infused with nitrogen for a “smooth, creamy texture,” according to the company—Boston beverage connoisseurs will be familiar with the style because of Sam Adams’s nitro beers project. The brew comes out of the tap chilled and is served unsweetened without ice.
The Vanilla Sweet Cream Cold Brew is made with Starbucks Cold Brew and topped with a house-made vanilla sweet cream. These drinks accompany other cold bar menu items like the Starbucks Doubleshot on Ice, Caramel Iced Macchiato, Cold Brew, and Traditional Iced Coffee.
Starbucks expects the category of cold coffee to double in the next three years, according to the company—U.S. iced coffee consumption has grown 75 percent in the past decade and cold brew sales grew 338.9 percent between 2010 and 2015, according to industry experts and Starbucks Consumer Insight data.
“For over 40 years we have perfected the craft of roasting and brewing the finest hot coffee and while we have always offered our customers new options in cold coffee, nothing will compare to the pace of flavor, craft and brewing innovation we will see in the next few years,” said Howard Schultz, Starbucks chairman and CEO, in a statement. “The opportunity to create an entirely new cold coffee experience is limitless and our customers are already telling us that they want to meet us on this journey as cold coffee is now becoming a go-to drink.”
The Nitro Cold Brew is already offered in the Starbucks Roastery and Tasting Room in Seattle and is the second highest-selling beverage there, according to the company.
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