America’s Test Kitchen to launch new science-focused media platform
It looks like America’s Test Kitchen’s founder and former host, Chris Kimball, isn’t the only one embracing change.
Next month the company will introduce a new website, Cook’s Science, as part of its varied platform that aims to make cooking achievable for home chefs.
Cook’s Science will focus on the intersection of food and science through narratives and out-of-the-kitchen reporting, executive editors Molly Birnbaum and Dan Souza told The Boston Globe.
“We are adding some narrative journalism to the mix to tell stories about the intersection of food and science, and then coming back to the test kitchen to create recipes for the home cook,” Birnbaum told the Globe.
The new, free “digital experiment” will launch in July, according to its website. Some of its first stories will include a trip to a local cheese farm and a look into Pennsylvania State University’s seven-day course on the science of ice cream, the Globe reports.
ATK, Cook’s Country, Cook’s Illustrated, and now Cook’s Science, are all owned by America’s Test Kitchen under the leadership of CEO David Nussbaum.
You can read the full story at the Globe.
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