Super Bowl

You can buy a Dunkin’ tracksuit from its 2025 Super Bowl commercial

Dunkin' and Juicy Couture are teaming up for an "extremely limited drop" of Bedazzled tracksuits available in pink or orange starting Thursday.

Dunkin' tracksuits from the company's 2025 Super Bowl commercial will go on sale February 6 at 9 a.m.
Dunkin' tracksuits from the company's 2025 Super Bowl commercial will go on sale February 6 at 9 a.m. Dunkin'

Did you think the brightly colored tracksuits worn by Ben and Casey Affleck in the 2025 Dunkin’ Super Bowl commercial teaser were so fetch? Starting Thursday, you can buy one for yourself.

Dunkin’ announced Wednesday that it is collaborating with clothing brand Juicy Couture for an “extremely limited drop” of DunKings tracksuits ahead of the Big Game.

The all-velour Bedazzled Hoodies and Bedazzled Track Pants (available in pink or orange) will be available starting Thursday, Feb. 6 at 9 a.m. on DunkinGear.com.

Juicy Couture has gone through ups and downs as a brand since its founding in 1996. Buoyed by celebrities like Madonna, Paris Hilton, and Jennifer Lopez donning the company’s matching tracksuits, Juicy Couture was the peak of early 2000s fashion.

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After bottoming out in the 2010s, Juicy’s price point is trending toward high-end levels once more thanks to the wave of Y2K nostalgia currently defining fashion trends — and its Dunkin’ collab is no exception.

If you want to pair the hoodie ($128) with the track pants ($109) to complete the Dunkin’ look, you’ll have to drop a total of $237.

Given the popularity of last year’s DunKings tracksuits — which sold out in just 19 minutes before a subsequent restock — it seems likely that there will be plenty of customers eager to snatch up the Juicy x Dunkin’ collab at any price point.

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Kevin Slane

Staff Writer

Kevin Slane is a staff writer for Boston.com covering entertainment and culture. His work focuses on movie reviews, streaming guides, celebrities, and things to do in Boston.

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