Music

A performing artist from Dorchester is the new voice of Cheerios

https://www.youtube.com/watch?v=rxjEQ8-P1OU

How did “a Boston kid” become the new voice of a national cereal commercial?

Well, everything just seemed to fall into place. And quickly.

Latrell James Boyd — stage name Latrell James — has lent his voice and music production skills to a new advertisement for Cheerios that is set to air on televisions nationwide and hit movie screens ahead of sneak previews. Already, it’s making (milk) waves on social media.

Read the complete story at BostonGlobe.com.

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