How you can book a free personal training session this week
Reebok and fitness app Handstand anticipate that they'll give away $250,000 worth of workouts between now and Friday.
Personal trainer Rachael Novello is bracing herself for a busy week. She’ll spend the next four days booking free training sessions worth about $50 each as part of a campaign with Canton-based Reebok and Handstand, an on-demand fitness app.
The campaign’s message: Each person’s hands represent a life and a story. Therefore, people who book a trainer using the “Free Reebok Workout” option on Handstand between Tuesday and Friday will pay for their workout with a simple handshake. Reebok and Handstand expect to give away $250,000 worth of workouts over the next four days in 10 U.S. cities, including Boston. Thousands of trainers are available to help people sweat fee-free between now and Tuesday, Jan. 31. The “Hands” campaign is part of Reebok’s larger “Be More Human” campaign, which challenges people to live up to their full potential.
“Crucial to ‘Hands’ is a recognition of the importance of human connection, of using our hands as vehicles to communicate with one another and through which we strive to reach our potential,” said Yan Martin, vice president of global brand communications at Reebok, in a statement. “There could be no better expression of this than offering trainers from our ReebokONE Network to provide workouts in key cities, and only asking for a handshake in return. We look forward to seeing the impact this will have on people from all walks of life and across the country.”
Novello, a personal trainer for 3 years and owner of The Simply Fit Studio in Danvers, joined Handstand in September.
“It’s a wonderful opportunity for people to connect with a trainer in their city,” Novello said.
Novello said she trains with Handstand clients at their homes, offices, gyms, and outside.
“As trainers, we will come to you,” she said. “It’s what works best for your life. Fitness should be easy.”
Trainers bring their own equipment, said Novello, who typically shows up with workout equipment such as dumbbells, kettlebells, and resistance bands. Though Novello specializes in bootcamp and barre classes, she said other trainers offer yoga, Pilates, martial arts, and more.
Novello said she hopes to gain clients this week, but stressed there is no obligation to book with her again. She said she doesn’t mind charging a handshake for her time.
“You get an instant connection with that person,” she said. “As a trainer, that, for me, is a huge piece of my philosophy.”
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