Glossier’s newest pop-up opened its doors Wednesday in the Seaport. And it’s very pink.
Glossier Boston is the brand’s third pop-up in 2019.
Cult favorite beauty brand Glossier popped up in Boston on Wednesday, and it’s sticking around for two months.
The brand is taking over the entirety of The Current, a pop-up shopping village in the Seaport, and painting it pastel pink.
The pop-up shop promises to be as Instagrammable as the brand, whose minimalist packaging and versatile products have become a Millennial and Gen Z staple.
The “beauty ecosystem” was founded in 2014 and is now valued at more than $1 billion, according to the Wall Street Journal.
Glossier’s website boasts “Products that give you options, but never cover you up, turn you into someone else, or overcomplicate your routine.” Its most popular include Cloud Paint, Balm Dotcom, and Milky Jelly Cleanser.
The holy grail of Glossier, however, is Boy Brow. The beauty brand sold one Boy Brow every 32 seconds last year, according to a spokesperson.
Glossier Boston will be the brand’s third pop-up in 2019, and it has permanent stores in New York and Los Angeles.
Various “houses” within Glossier Boston will be dedicated to genres of products, such as makeup, skincare, and fragrance.
All 34 of the brand’s products will be available at the pop-up, and it will also sell limited-edition Glossier Boston merchandise including enamel pins, baseball hats, and pennant flags.
The store at 85 Northern Ave. will be open daily from 11 a.m. to 7 p.m. through Oct. 4.
