Harpoon is bringing back a classic beer to support COVID-19 relief
“For The Frontline” is a take on the brewery's original Harpoon Ale.
Harpoon Brewery is bringing back an old staple.
The South Boston-based brewery, founded before the Seaport neighborhood was a thing, is re-releasing its original Harpoon Ale, first brewed back in 1986. Proceeds from the sale of the beer will benefit front-line and restaurant workers in both Boston and Vermont (Harpoon also has a brewery in Windsor, Vt.).
“This beer is just a small way for us to say thank you and give back,” Harpoon CEO and co-founder Dan Kenary said in a press release.
Proceeds will benefit three organizations:
- Boston Resiliency Fund, which to date has raised $27.3 million to pay for essential needs for Boston residents
- Off Their Plate, which provides meals for healthcare professionals as well as relief to restaurants
- Vermont Community Foundation, helping to address the long-term needs of Vermonters affected by COVID-19.
The beer is an easy-drinking, medium-bodied, five percent ABV ale that’s less hoppy than Harpoon’s namesake IPA, but just as quenching. In addition, anyone who orders directly from Harpoon for pickup or delivery now can buy a beer for a healthcare worker, to be redeemed once the company’s Seaport beer hall and Vermont tap room reopen.
“For the Frontline” will be available to the public beginning in mid to late May.
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