This is why those billboards on the Mass Pike are upside down
Basically, to get your attention.
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Drivers in the Boston area may have noticed billboards for driveprime.com, the website for Prime Motor Group, but for a very different reason.
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The company explains on its blog why their latest billboards are upside down.
No we are not crazy and yes we did flip our billboards upside down on purpose. Why did we do it? The first reason was simple, we knew it would catch people’s attention. But secondly, and more importantly, we wanted to make a point. Most dealers out there always say that they are “different’’ but at the end of the day are they really doing anything different? At Prime we decided that it was time for change. So we have changed the way we sell cars.
It may distracting and it may not look great. But hey, it will get your attention.
Boston billboards throughout history:
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