Women really like driving Mustangs, apparently
According to Polk/IHS global sales data.
When it comes to buying a sports car, women preferred the new Ford Mustang to any other model this year, according to global sales data for the first half of 2015.
Mustangs comprised 36 percent of the entire female sports car market, global information company Polk/IHS reports. Bloomberg Business points out that Mustang sales are up in general – by 56 percent – selling 76,124 vehicles in the first half of 2015 alone. Sales among women were up 40 percent over last year.
Erich Merkle, Ford’s U.S. sales analyst, told Bloomberg women often chose Mustangs with 4-cylinder EcoBoost engines due to their fuel efficiency and reliable performance, calling the vehicles a “practical choice.’’ Merkle added that women were slightly more likely to buy convertibles than their male counterparts, with 15 percent of female Mustang buyers choosing drop-tops compared to 13 percent of men.
Story continues after gallery.
Iconic Ford cars and trucks:
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Passion for the iconic American car shows no signs of slowing down.
Ford’s new Mustang is the first iteration of the car sold in volume globally, after engineers tailored the model to appeal to European and Asian markets, but also Australia and South Africa. Bloomberg pointed out that in the U.K., consumers have already ordered 2,000 Mustangs since January.
You can read the entire Bloomberg Business story here.
Prices for the 2015 Mustang start at $23,800. Contact your local dealer to find your own Ford Mustang.
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