People Really Trust Their Car Makers, Apparently
The Reputation Institute, based in New York and Copenhagen, created a list of most reputable companies.
BMW is the most reputable company in the world, according to a survey by The Reputation Institute. Daimler, a German multinational automotive company, was ranked third — after Google — and Volkswagen came in at No. 14.
Volkswagen ranked No. 14 on The Reputation Institute’s list of the most reputable companies in the world.
The Reputation Institute (RI), based in New York and Copenhagen, created the 2015 list by conducting over 61,000 interviews with consumers across 15 countries to measure the reputation of the “100 most highly regarded companies,’’ according to RI’s website.
“Even though we have the great tools of Internet and social media, face-to-face interaction is an integral component in maintaining a strong corporate reputation,’’ BMW said on RI’s website. BMW did not make the ‘Top 25’ list in 2014.
Other car companies that made the Top 100 list include Toyota (No. 35) and Volvo Group (No. 42).
Companies must be “well known’’ in the countries surveyed and have revenues over $6 billion in the U.S. or $1 billion globally to be considered for ranking, according to Forbes, which partners with RI. Consumers were asked to rank different aspects of the companies, including their products and services, innovation, performance, governance, and citizenship.
The RI told Forbes their list is different than others because it measures “public perceptions,’’ rather than corporate practices.
See The Research Institute’s full Global RepTrak rankings here.
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